This role is designed to accelerate Sonnet’s growth in Quebec by strengthening brand activation, building the connection between Marketing and the Contact Centre for sales enablement, advancing Quebec partnership marketing initiatives, and driving a French-first content strategy that improves discoverability across SEO and AI-driven search environments. The position serves as a cross-functional connector across Brand, Customer Experience, Pricing, Product, Underwriting, Partnerships, and Distribution teams to ensure Quebec-specific insights, cultural relevance, and performance priorities are embedded into all marketing initiatives.

What to Expect

Functional Focus (Role Allocation)

Quebec Brand Activation & Production - 30%: Lead localization, activation coordination, and execution readiness for Quebec campaigns.
Sales Enablement & Contact Centre Integration (Quebec) - 30%: Act as the primary marketing liaison to the Contact Centre, developing enablement tools and feedback loops.
Partnership Marketing Strategy (Quebec) - 15%: Lead marketing activation strategy for Quebec-based corporate and affinity partners.
French Content & Search Strategy - 25%: Support the execution of a French-first content roadmap focused on SEO, GEO, and AI-driven discovery.

Key Outcomes Expected

Stronger Quebec market activation consistency and campaign performance
Improved marketing-to-contact-centre alignment and conversion support
Increased impact and coordination of Quebec partnership marketing initiatives
Measurable improvement in French organic search visibility and content engagement
Enhanced cross-functional integration across Quebec growth initiatives

What You Bring

5-8+ years of experience in integrated marketing, partnerships, brand activation, or growth strategy roles
Strong understanding of Quebec market dynamics and cultural nuances
Experience collaborating with sales, distribution, or contact centre teams preferred
Ability to lead cross-functional initiatives without direct team ownership
Highly detail oriented; consistently follows copywriting, proofreading, and approval processes for marketing assets
Bilingual (French/English) required

Salary Range: $88,000 - $138,000

High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.