Do you love travel, hostels, and capturing the moments that make a trip unforgettable? Want to help shape the social presence of Canada’s largest hostel network?

The Social Media Content Coordinator will help bring HI Canada’s hostels, places, and people to life across our national social channels. In collaboration with the National Marketing team, this role supports the capture, curation, organization, and delivery of social-first content.

We’re looking for someone who naturally notices good moments, understands internet culture, and gets excited about turning hostel life, local adventures, and travel experiences into content people actually want to watch, save, and share.

What's in it for you?

Part-time position, 2 days per week (15 hours per week) at $21.00/hour
Primarily remote, with preference given to candidates based within reasonable travel distance of HI Canada hostels in Alberta or British Columbia
Travel within the HI Canada network as opportunities arise, with complimentary stays at HI Canada hostels
Employee & Family Assistance Program

What you will be doing

Support implementation of HI Canada’s social media approach in alignment with brand guidelines, content pillars, and posting guardrails.
Assist in capturing, editing, organizing, and preparing content from hostels across Canada for national use.
Collaborate with the Content Manager through check-ins to align priorities.
Support influencer collaborations in alignment with overall social strategy.
Collect and review social media analytics and statistics.
Monitor and respond to social media or other online mentions of the HI Canada brand, as needed.
Stay current on social media trends, platform updates, creator culture, and best practices, and contribute new ideas.
Other related duties as required.

What we look for

Previous hostelling experience and/or experience in the tourism or hospitality industry.
Demonstrable experience managing a brand’s social media account, preferably in the youth market.
Strong knowledge of social media platforms and associated applications.
Ability to capture clean, engaging short-form videos and photos on a smartphone.
Basic editing skills for short-form video content.
Excellent written communication skills, with friendly, sharp wit, creativity and knack for online chatter.
Ability to work alone but collaborate with teams (via Teams and in person).
Comfortable working during non-standard business hours, as needed.

How to Apply

Please submit your resume and, if available, links to relevant work samples, such as social media accounts you’ve managed in a professional capacity.

Shortlisted candidates may be asked to complete a brief social content sample task. We’ll be interested in your creative thinking, social media instincts, writing style, and understanding of the HI Canada brand.

Background Checks

As part of our standard hiring procedure, successful candidates will be subject to comprehensive background checks. These checks may include employment verification, reference checks, educational qualifications verification, and criminal record checks where applicable.

About HI

We love travelling. To us, travel isn’t just about going to places, it’s also about meeting people, discovering cultures, eating new food and most of all, learning how people do things differently than we do back home.

We believe that through hostelling, we become more conscious of the world around us; and we can even make the world a better place. Our mission is to build a community of conscious travellers who share a greater understanding of people, places and cultures through our network of hostels and people.