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Job Description:

Job description (heading) / Description du poste (titre)

• To support SLHK's business growth in our MCI target audience, the AVP, Marketing & Brand role will lead the development and execution of a cohesive brand strategy, integrating marketing, partnerships, and insights-driven intelligence. The mission is to elevate Sun Life’s brand visibility and foster customer preference by delivering culturally resonant, trustworthy, and differentiated brand experiences in mainland China.

Preferred skills (heading) / Compétences particulières (titre)

• Marketing, Branding, Social Media, Partnerships, Analytical

Qualifications (heading) / Compétences (titre)

• 10+ years in marketing, with 5+ years in senior leadership (Director/VP). Preferably have experience in Financial Services, InsurTech, or highly regulated industries.

Responsibilities (heading) / Responsabilités (titre)

• Brand strategy
• Integrate Marketing (online and offline)
• Social media engagement
• Sponsorship & Strategic Partnerships

Job Category:

Marketing

Posting End Date:

25/06/2026