The Employee Communications Advisor will lead the development and execution of strategic employee communications initiatives, partnering with cross-functional teams to identify creative, effective ways to keep Canadian Tire Corporation’s (CTC) employees informed and engaged.

Reporting to the Manager, Employee Communications, you’ll work closely with business partners, project teams, and senior leaders to design, deliver, and measure communications strategies that advance business priorities and provide guidance on best practices.

What You'll Do:

Partner with business teams to engage and inform employees about company initiatives and updates—from True North strategy progress to new partnerships or product launches and everything in between.

Serve as communications lead on projects, driving strategy and execution for campaigns that foster a culture of high performance and belonging.

Provide writing, presentation, and overall communications support for leaders and project teams across multiple platforms and channels, ensuring alignment with CTC’s voice, strategic priorities, and visual identity.

Lead story ideation and content creation for CTC’s intranet, The Angle.

Stay current on the best practices in communications and retail to elevate team impact and reputation.

Provide informal coaching to Employee Communications Specialists, delegating effectively to support team resourcing and development.

Champion continuous improvement by adopting regular and effective use of digital tools (such as those within Microsoft 365 and Copilot) to boost productivity and enhance collaboration.

What you bring

7+ years of progressive experience in communications or public relations, with strong storytelling and content creation skills.

Exceptional written, verbal, and interpersonal skills; familiarity with internal information sharing channels like SharePoint and Viva Engage.

Ability to quickly adopt the voice of various senior leaders as well as the CTC corporate brand tone, simplifying complex ideas into clear, engaging messages for employees.

Proven experience partnering with executives and developing integrated communications plans.

Strong problem-solving skills and ability to prioritize and take quick action in a fast-paced environment.

Strength in building authentic relationships and fostering collaboration.

Passion for creative storytelling and content development, with strong visual communication skills (experience with PowerPoint and Canva preferred).

A proactive, growth-oriented mindset and commitment to coaching and mentoring colleagues.

Post-secondary education in Communications, Public Relations, Journalism, or a related field.

Experience working in or alongside corporate creative teams, content teams, and event management, particularly for marquee events, is an asset.

Ability to work a flexible schedule as required, which may include early mornings, evenings and weekends.

Our typical hiring range is between $23.00 and $37.00 CAD Hourly. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.