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← All jobs

AVP, Head of Business Development Strategy and Enablement

Sun Life · Hunghom, Kowloon, Hong Kong · Yesterday

Full-time

See how your resume scores against this role — free, no account needed.

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The AVP, Head of Business Development Strategy and Enablement focuses on strengthening business development strategy, incentive governance, and performance management across the Business Development function to support sustainable business growth. The role is also responsible for enhancing sales effectiveness through disciplined planning, performance monitoring, and cross-functional coordination, while ensuring that key initiatives are well aligned with business priorities and executed effectively across relevant stakeholders.

Responsibilities:

Sales Incentive Strategy & Execution

Lead the design and end-to-end execution of sales incentive programs in collaboration with W&P to drive inflow across channels, ensuring strategic alignment and clear communication to internal stakeholders, intermediaries, and management.

Drive promotion planning and rollout of new initiatives, ensuring strong alignment and engagement with intermediaries and BD teams.

Perrformance Monitoring & Governance
Oversee the tracking and evaluation of incentive program effectiveness, providing timely insights and recommendations to management and frontline BD teams.

Ensure accuracy, governance, and timely delivery of incentive calculations and payouts.

Sales Analytics & Strategic Insight
Lead the delivery of high-quality, data-driven sales reporting (e.g., SIP, production tracking, ad hoc reports).

Generate actionable insights from production data to support short- and long-term business development strategies.

Stakeholder & Communication Management

Act as a key liaison across W&P BD, internal stakeholders, and intermediaries to ensure seamless coordination, alignment, and effective communication.

Project Management & Initiative Delivery

Drive and support key business development projects and initiatives, ensuring timely execution and alignment with business priorities.

Ad Hoc Assignments & Continuous Improvement
Manage ad hoc projects and initiatives with agility, while identifying opportunities to enhance processes, reporting, and operational efficiency.

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Channel Management

Posting End Date:

30/07/2026