The Specialist, Customer Growth and Engagement, will play a crucial role in enhancing customer relationships and driving engagement strategies to support Manulife's growth in the Cambodian market. This role involves developing and implementing initiatives that foster customer loyalty, increase customer applications adoptions, and contribute to the overall success of our business.

Position Responsibilities:

Lead initiatives to increase customer adoption and engagement via Manulife customer mobile application by implementing strategies to enhance user experience and satisfaction
Manage content calendars and push notification portal for customer mobile applications to ensure the accuracy and consistency of contents release as well as promoting self-service features and other initiatives to increase customer digital active users
Collaborate with the data analytics team to leverage customer data and insights into developing targeted upselling and cross-sell campaigns to enhance loyalty and retention.
Develop, manage, and execute customer campaigns from concept to completion, and work with in-force management team to ensure alignment with business objectives and customer needs. Track and analyze campaign performance to optimize future initiatives.
Work closely with cross-functional teams, including Marketing, Sales, Product Development, Advanced Analytics, IT/Digital and the Customer Experience team, to ensure a cohesive approach to customer engagement and growth initiatives.
Monitor and report on the effectiveness of engagement initiatives by tracking campaign performance and analyzing insights in related dashboards. Use data-driven insights to refine strategies and achieve desired outcomes.

Required Qualifications:

Bachelor’s degree in marketing, Business Administration, Data Science or a related field.
Proven experience in customer engagement, marketing, or a similar role.
Strong analytical skills with the ability to interpret data and make informed decisions.
Experience with digital platforms and mobile app engagement strategies.
Knowledge of customer campaign management and execution.
Familiarity with customer journey mapping and touchpoint optimization.

Preferred Qualifications

Excellent communication and interpersonal skills
Ability to work collaboratively in a team environment.
Excellent analytical, problem solving and solutioning skills
A vested interest in keeping abreast of the industry and market trends

When You Join Our Team

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid